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 Rated 4.9 Excellent | Over 50,000 Sold

10% Nano-Hydroxyapatite Toothpaste

Premium toothpaste formulated with 10% nano-hydroxyapatite for natural enamel support. SLS-free, fluoride-free, and gentle enough for the whole family.

  • Naturally Brighter Smile
  • Dentist Recommended
  • Clean Ingredients Only
93% Sold
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10% Nano-Hydroxyapatite Toothpaste

10% Nano-Hydroxyapatite Toothpaste

Regular price $24.99
Regular price $24.99 Sale price
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Trusted by 50K+ customers
who choose Elora for a naturally brighter, healthier smile.
  • Features 10% nano-hydroxyapatite, a well-studied ingredient used for gentle daily care.
  • Provides a smooth, polished teeth feel after brushing for a clean sensation.
  • Fluoride-free formula suitable for users of all ages, from kids to adults.
  • Made with clean, simple ingredients for a mild and refreshing brushing experience.

Fresh Mint Ingredients: Water, Glycerin, Hydrated Silica, Xylitol, Hydroxyapatite*, Calcium Carbonate, Sodium Methyl Cocoyl Taurate, Cellulose Gum, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Flavor, Sodium Bicarbonate, Menthol, Stevia Rebaudiana Leaf Extract, Mentha Arvensis Leaf Oil

Unflavored Ingredients: Water, Glycerin, Hydrated Silica, Xylitol, Hydroxyapatite*, Calcium Carbonate, Cellulose Gum, Sodium Methyl Cocoyl Taurate, Stevia Rebaudiana Leaf Extract, Sodium Benzoate, Potassium Sorbate, Sodium Bicarbonate, Citric Acid

*Nano

Use a pea-sized amount and brush for 2 minutes twice daily; spit after brushing.

Orders are processed within 1–2 business days, with delivery in 7–8 days. We also back every order with a 60-day money-back guarantee — if you're not happy, we'll make it right.

  • Repairs & Strengthens

    Nano-hydroxyapatite fills in microscopic cracks and weak spots in your enamel, making teeth stronger with every brush. Say goodbye to sensitivity.

  • Naturally Brighter Smile

    Gently lifts stains while remineralizing enamel for a brighter, healthier-looking smile. No harsh bleach and no pain involved.

  • Dentist Recommended

    Trusted by dental professionals for safe, effective oral care. Our science-backed formulas meet the standards your dentist approves of.

  • Clean Ingredients Only

    Free from the toxic five: no fluoride, SLS, triclosan, artificial colors, or titanium dioxide. Just clean, family-safe ingredients you can actually pronounce.

Backed by Science

What's the difference between a dentist-recommended formula and the other guys?

Elora
Fluoride Toothpaste
10% Nano-Hydroxyapatite
No Fluoride, SLS, or Artificial Sweeteners
Made with Xylitol
Dentist Recommended

The Truth About Your Mouth

When oral health problems are this common, prevention is everything. Our toothpaste is formulated to target the three biggest threats to your mouth.

90%
of adults have tooth decay
See Study
42%
of US adults over 30 have gum disease
See Study
1 in 5
adults aged 20–64 has at least one untreated cavity
See Study
★★★★★ Rated 4.9 / 5 | Trusted by 50,000+

Real Results From Real Mouths.

Liv W.
★★★★★ (5/5)

For years, biting into something cold (like an apple straight from the fridge) made me wince in pain. Now, I can enjoy it without hesitation. Words cannot describe how pleased I am with this product. Absolute game changer.

Ams F.
★★★★★ (5/5)

I bought this to compare different nano-hydroxyapatite toothpastes. The small cavities I had in my back teeth are now nearly gone! The thickness of my teeth has changed, they were see-through on my front teeth and now they're less see-through. You don't get that with fluoride toothpaste. Nano-hydroxyapatite is a game changer.

J Diedmond
★★★★★ (5/5)

After a deep cleaning, that shocking electric sensation returned in the same areas (a competitor) once helped. Elora completely stopped the sensitivity from gum recession and periodontal issues, all while noticeably brightening my teeth. The brand genuinely listens to feedback without inflating prices.

Nicole Jenkins R
★★★★★ (5/5)
I'm loving the paste!

I'm loving the paste! Great taste! I just started using it so not sure of its effectiveness but will let you know 😉

Liana E
★★★★★ (5/5)
Liking it so far…

So far, so good. My breath is fresher and my teeth seem cleaner when compared to my other brand. I also find Elora to be more affordable, so win win.

James S
★★★★★ (5/5)
This toothpaste is great!

This toothpaste is great! I can already feel and see a difference in only 5 uses! My teeth are less sensitive and the front bottom teeth are much smoother to the tongue.

Cynda S
★★★★★ (5/5)
Better than expected!

Better than expected! I have a lot of sensitivities and I have no issues so far with this. My teeth feel stronger and my gums are starting to heal. I'm very happy with this toothpaste.

Jessica T
★★★★★ (5/5)
Daughter

Bought it for my daughter to help out with cavities, while waiting for her dentist appointment in a month. She has said it helped so much, the tooth pain she was experiencing from the cavities has almost fully went away. No more arguing to brush her teeth either. Use to be our biggest fight on a nightly basis. Thank you Elora! You are definitely worth it.

Breanna Higbee
★★★★★ (5/5)
Forever fan!!

I'll be a forever fan! Was looking for a new tp without fluoride and this is it!! I'm a dental hygienist so will also be recommending it to my patients who prefer this option. Customer service was top notch also! Thank you!

Saraya P
★★★★★ (5/5)
Worth the buy!

Worth the buy! The ingredients and price is really good compared to the other retail store brands. Mouth and teeth feel really clean!

Mary Beth F
★★★★★ (5/5)
Amazingly clean and fresh

It is way better than other toothpaste, my mouth feels clean and fresh. Thanks for a wonderful product.

Melodie B
★★★★★ (5/5)

Love it! My dental hygienist was very impressed at my last cleaning!

Tiffany U
★★★★★ (5/5)
Dental Hygienist approved!

After researching the ingredients in this toothpaste and trying it, I absolutely love it! I'm a dental hygienist, I have been suggesting this to my patients that like to avoid fluoride!

Jewrel J
★★★★★ (5/5)

Leaves my mouth feeling clean, minty, and my teeth feel strengthened after each use. Do not rinse your teeth immediately after use for best results; wait maybe 10min before using a mouth rinse. It works.

Geralyn F
★★★★★ (5/5)
A game changer

This toothpaste is a game changer! My teeth actually look & feel better. The enamel feels denser and shiny. I ordered more for my family to try.

J.
★★★★★ (5/5)
This is absolutely amazing!!!

I recently went to a new dentist and he just gave me a check up and said I'll see you in two weeks and he was gonna start working on my mouth. When I came back in two weeks after buying your toothpaste, he asked me if I bleached my teeth and when I went to get my teeth cleaned, the hygienist said I had beautiful hygiene and keep using whatever I'm doing with that. My teeth look amazing!!!

Cecilia G
★★★★★ (5/5)
Don't wait

Absolutely love this product. My mouth has never felt so clean.

Debra M
★★★★★ (5/5)
Minty fresh!

Love the minty flavor and how clean my teeth feel after brushing with it.

Denise C
★★★★★ (5/5)
The best toothpaste!!

My new favorite toothpaste! Cleans the tartar like no other!! 🙏 Feels like I went to the dentist! Wow!!

Mary H
★★★★★ (5/5)
I love how clean my teeth are!

I love how clean my teeth feel and the taste and texture of the paste is very good!

Pamela R
★★★★★ (5/5)

Love it!! Fresh taste, shiny teeth!

Melissa D
★★★★★ (5/5)

I love this toothpaste. I have problems with dry and burning mouth. This does not burn and helps with the dryness. My granddaughters love the flavored toothpastes, watermelon and strawberry.

Jonathan K
★★★★★ (5/5)
Huge fan!!!

Love this product! I started using it after getting a sample from my dentist and I have been nothing but amazed. I've never been against fluoride but after experiencing the difference between fluoride and Nano-hydroxyapatite I am now a die hard hydroxyapatite fan. The stress fractures in my teeth have disappeared and I even had a small cavity go away.

60 Day Money Back Guarantee

Don't see the difference within 60 days? We'll refund you. No questions asked.

FAQ

Research on nano-hydroxyapatite uses concentrations of 10% or higher. At 2–3%, you might get a smooth feeling, but you're not getting the deep remineralization that repairs enamel damage. It's like taking half a dose of medicine, it won't work the same way. We use the recommended concentration.

Two things: concentration and shape. We use 10% (most brands use 2–3%), AND our particles are rod-shaped—not spherical. Why does shape matter? Rod-shaped nHA mimics natural enamel structure, so it integrates with your teeth instead of just coating the surface. Think of it like LEGO bricks that lock together vs. marbles that roll off. Our particles bond and rebuild.

Xylitol is a natural sweetener that cavity-causing bacteria can't use as fuel. So while nano-hydroxyapatite rebuilds your enamel, xylitol helps create an environment where harmful bacteria can't thrive. Natural sweetness without artificial ingredients.

Fluoride creates a hard outer shell (fluorapatite) on your teeth. Nano-hydroxyapatite is bioidentical to your enamel, it integrates and rebuilds from within. Plus, it's safe for pregnant mothers, young children, and anyone avoiding fluoride.

We are proudly made in the USA with the highest manufacturing standards. We use precision temperature-controlled processes to prevent nHA particles from clumping (a common problem when brands use standard cosmetic production).

60-day money-back guarantee. If you're not impressed with the results, we'll refund your order, no questions asked. We're that confident. Just reach out to our team and we'll take care of you.

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